Its each day newspaper, first revealed in 1873, and thriving on-line equal which generates over 6 million pageviews a month, locations the Edinburgh Night Information firmly on the coronary heart of high quality, trusted reporting on the problems that matter to these in and round Scotland’s Capital.
And in accordance with its industrial lead Adam Fenech, this creates highly effective alternatives for enterprise advertisers of all sizes and styles. “We all know Edinburgh as a result of we dwell and breathe Edinburgh on a regular basis,” he says. “And we all know the form of content material our loyal viewers values, so we see it as our mission to ship this to them and assist native companies flourish by means of higher advertising on the identical time.”
The Corstorphine resident heads up a partnerships staff established to assist companies take the ache out of selling themselves successfully to Edinburgh residents.
“Nice content material, helpful advertising, glad readers and extra prospects for our advertisers are all potential with the suitable strategy,” Adam explains. “We get pleasure from fewer issues greater than sitting down with an area enterprise over a espresso and serving to them to be extra profitable by means of intelligent and cost-effective advertising, whether or not that is on-line, in our newspaper, through social media, video content material, podcasts or occasion sponsorship.”
Adam maintains: “If native enterprise wins and our loyal viewers wins, then we do too – and that is what will get us off the bed every day.”
His staff counts a various mixture of delighted organisations from throughout the Lothians on its spectacular record of companions, together with the enduring Edinburgh Zoo and Rosslyn Chapel, fibre broadband community supplier CityFibre, Edinburgh’s top-ranked pizza restaurant @Pizza and family-run native regulation agency Gibson Kerr.
Edinburgh Zoo’s Head of Advertising and marketing and Gross sales Lisa Robshaw is in little question in the case of the worth supplied by the staff at Edinburgh Night Information. “Adam, Neil Small and all the staff of individuals behind the scenes are merely fantastic to cope with and genuinely care concerning the success of the zoo and our conservation charity,” she says.
“Not solely have we benefited from the impactful advertising campaigns they’ve structured however we now have been launched to different native companies who we now have since shaped partnerships with. The service from the Night Information staff is first-class and, simply as importantly, we now have a superb chortle alongside the way in which.”
Edinburgh Night Information is the official media companion of the Zoo’s upcoming Giraffe About City Path which can see greater than 40 giraffe sculptures adorned with distinctive art work displayed in key Capital places this summer season.
@Pizza Head of Gross sales & Advertising and marketing Alex Reily is equally stuffed with reward in the case of the advertising companies supplied by Edinburgh’s main high quality newsbrand.
“We now have labored with Adam and his staff for the previous 3 years and have a beautiful partnership which successfully raises @pizza’s profile within the native space,” says Alex.
@Pizza, who’re headline sponsors of the Edinburgh Native Hero Awards (an Edinburgh Night Information occasion) have bold plans to increase past its West Finish and Royal Mile places within the coming months and have already seen first-hand the worth of intelligent advertising campaigns deliberate by the Night Information staff.
“Whether or not it was for our profitable £1.25m crowdfunding spherical in late 2019, our drive via pizza pivot throughout lockdown restrictions, the latest opening of our Royal Mile restaurant, or the launch of our haggis topped pizza in affiliation with Simon Howie Meals for Burns Night time; Adam, the industrial, and editorial groups have supported us all through. We notably worth the inventive strategy that allowed us handy out 200 empty pizza packing containers as vouchers, help glorious native causes and attain past conventional print advertising.” Alex says.
So what recommendation does Adam have for native companies on the market struggling to make sense of their advertising or just trying to enhance the variety of prospects it at the moment has?
“Let’s have a chat,” he says. “Your success is our success however the plan begins with a dialog. Give me or my staff a name right now and let’s discover out what is going on to make sense for you and your explicit set of circumstances.
“The possibilities are we may also help immediately however even when we will not we’ll ensure that to attach you to somebody who can. Our success as a newsbrand for a century and half has been constructed on belief so you’re assured sincere suggestions if you cope with us and hopefully the start of one other profitable partnership. We look ahead to listening to from you.”
Contact Adam and his staff right now on:
Edinburgh and the Lothians: Discover native and be a vacationer in your individual metropolis